Sirha Europain

Bakers need to add another dimension to their business to stay relevant. Pic: GettyImages/George Peters

Better than sliced bread: The evolution of bakery catering

By Gill Hyslop

More affordable than restaurant and most fast-food offerings – and arguably a better quality and healthier option than what’s found in supermarket – the snacking category in the bakery sector is fast becoming a class of its own.

A rebranded Sirha Europain opens its doors in Paris, France, in March. Pic: GettyImages/Cristalov

Countdown to four intensive days to celebrate French bakery

By Gill Hyslop

Sirha Europain puts the French bakery sector in the spotlight next month, celebrating the country’s know-how in all things baguette and beyond, with rising ingredient prices, production methods, standardisation and deep-freezing being the hot topics.

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