Sirha Europain – taking place in Paris, France, from 26-29 March – is once again hosting the European Pastry Cup, and for the first time, the French selection event for the World Pastry Cup.
Sirha Europain puts the French bakery sector in the spotlight next month, celebrating the country’s know-how in all things baguette and beyond, with rising ingredient prices, production methods, standardisation and deep-freezing being the hot topics.
