Sales of snacks are poised for significant growth in the U.S. in the next five years, but for the category to reach its full potential, manufacturers need to go beyond new product launches to fully exploit all opportunities for growth, according to a...
Snack firms must battle with frugal consumers, expanded competition and the challenge to remain innovative, exciting and healthy, a leading sector analyst says.
All-round innovation remains key to keeping the US snack market vibrant, according to an annual snack industry report, which identifies a number of growth opportunities at a time when consumers are striving to snack less.
