Roy Morgan Research

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This week Down Under

Australia finds 1/2m new weekly bread shoppers in a year

By RJ Whitehead

Australia’s ultra-competitive bread market has picked up nearly half a million new customers in the last year, with almost 11m shoppers now spending an average of A$8.20 (US$6.16) each on their weekly loaves, buns and baguettes—though specialist shops...

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