Demand for pouches in the ambient fish category will grow from 8.7m packs in 2013 to 15.1m packs by 2018 – illustrating the dent newer, easy-to-open, packaging formats are making in the market for tinned food in the UK.
Butterkist’s promotional partnership with Universal aims to tap into the “big night in” consumer trend during times of economic difficulty, but one analyst doubts this tactic is enough in an increasingly competitive market.
There is a strong stereotype that women want indulgence and health when snacking, but in the US and Europe health comes eleventh in snack motivations, according to new research from Canadean.
There is huge potential in sliced bread and rolls in Australia as consumers look for cheap and easy lunch options in the wake of a turbulent economy, an analyst says.
