Real Bread Campaign

Children will discover for themselves how Real Bread starts in a field, not a factory. Pic: Real Bread Campaign

Real Bread Campaign advocates growing your own loaf

By Gill Hyslop

UK food and farming charity Sustain and the Real Bread Campaign have published ‘Bake Your Lawn’ – just in time for spring wheat sowing and planning ahead for winter wheat planting – to inspire breadmakers (be they budding ones or professionals) to grow...

For the love of bread. Pic: GettyImages

Mad about better-for-you bread

By Gill Hyslop

The UK Government backs the Superloaf entrepreneur to help tackle obesity problem; Equii expands its portfolio to allow consumers to have ‘the best of both worlds’; Sourhouse encourages home bakers ‘to sourdough’; Real Bread Campaign wants to put some...

On the whole, the industry has welcomed the new UK Baking Industry Code of Practice (CoP) for the Labelling of Sourdough Bread and Rolls. Pic: GettyImages/Phil Boorman

Mixed industry reactions to the UK’s new sourdough Code of Practice

By Gill Hyslop

Trade groups like Craft Bakers Association, Scottish Bakers and Federation of Bakers have welcomed the UK Baking Industry Code of Practice (CoP) for the Labelling of Sourdough Bread and Rolls. The Real Bread Campaign, on the other hand, remains highly...

The UK artisanal bakery sector is facing a barrage of challenges, but many owners are confident of their ability to survive the storm. Pic: GettyImages/Todor Tsvetkov

Report: State of the UK’s artisan bakery sector

By Gill Hyslop

A new report by the Open University Business School reveals the number of small bakery businesses in the UK has increased in recent years, rising to the COVID challenge, but now facing an uncertain future.

Bertinet's range of everyday sourdough, with next-gen recipe and pack refresh. Pic: Bertinet Bakery

Bertinet Bakery champions Real Bread Campaign Sourdough mark

By Gill Hyslop

As part of a brand refresh, Bertinet Bakery has become the first major US bread brand to feature the mark on its packaging, which guarantees the nutrition and processing credentials of its range of sliced sourdough.

The Real Bread Campaign is urging bakers to think of all communities during Sourdough September. Pic: GettyImages/aristotoo/Mediterranean

Real Bread Campaign’s call for support

By Gill Hyslop

The Real Bread Campaign is calling on bakers, retailers, caterers and passionate bread advocates to underscore its mission to get Defra to consider its Honest Crust Act, as well as to consider everyone in the upcoming month-long ‘bread for all’ event.

The Real Bread Campaign claims sourdough is essentially ‘different’ to other baked goods and should be in a category of its own. Pic: GettyImages/pidjoe

Real Bread Campaign presents its case to Defra

By Gill Hyslop

The Campaign has ramped up its efforts to lobby for an Honest Crust Act to enforce loaf labelling and marketing legislation in the UK and has sent Defra its motivation outlining ‘the case for a legal definition of sourdough bread’.

Real Bread Week is a celebration of additive-free breads that are healthy, help the community and the planet. Pic: GettyImages/EmiliaU

Real Bread Week gears up for annual celebration

By Gill Hyslop

It’s that time of the year again when the artisanal bakery sector around the globe gets together to celebrate all things additive-free when it comes to baking bread.

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