Driven by consumer perception and political pressure – especially as climate change makes itself felt like it has never done so before – the biggest trends in the packaging industry today revolve around a circular economy.
The digitalisation of technology has brought about a real change in civilisation, just as the invention of printing in the mid-15th century. Today, no one is surprised to receive a pizza at home 25 minutes after spending two minutes on their smartphone....
Didier Sourisseau, president of Crown Europe, looks at how metal packaging is embracing the Internet of Things (IoT), bringing a wealth of new benefits to snack brands and consumers alike.
From a Heinz QR code on a ketchup bottle which took consumers to a porn site; to Nestle opening a Digital Innovation Office in 2016; and Dow and DuPont to merge – We round up the most popular stories of 2015 on FoodProductionDaily.com
At the recent International Production and Processing Expo, Bemis North America extended a 4D hand to brand owners seeking packaging to help differentiate their products.
Kellogg has developed an interactive music mobile app with entertainment major Live Nation but the move will only be semi-interesting for consumers and considered a novelty, says an analyst.
The UK’s Advertising Standards Agency (ASA) has upheld a complaint against Weetabix’s online app WeetaKid and ruled that the app can no longer exist in its current form.
Over the next year Kellogg and US-based Augme Technologies will be working on optimising interactive packaging technology with the aim of acquiring data about the cereal maker’s customer base.
