The purchase - for an undisclosed amount - of the UK’s number one fruit grower and processor underlines the bakery and patisserie ingredient specialist’s commitment to a more sustainable food industry through responsible, transparent and local sourcing.
Research by Puratos UK has revealed that while the demand for better-for-you options is driving the artisanal bread category, only 24% of Brits not already won over by sourdough believe it to be healthy.
Studies have suggested that some consumers may find sourdough easier to digest due to the slow fermentation time, which has renewed interest again in bread.
The global manufacturer of ingredients for the bakery, patisserie and chocolate sectors has teamed with Bakeronline to help bakers increase service to customers while respecting government lockdowns and ongoing social distancing challenges.
During these unprecedented times, bakers particularly need to adapt and innovate to meet the needs of the consumers and keep their businesses going, says Lee Burnside, sales director for the Artisan, Distributor & Industrial channel, Puratos UK.
