Protein

“America’s influence on the sector may move beyond driving a fibre revolution in Europe to include pushing protein to the fore in the European marketing mix.”

Special edition: Amino Acids and Protein

Plant or animal: A global protein snap shot

By Shane STARLING

From gym powders and shakes to German ‘evening’ breads to ‘brogurt’ – high-protein yoghurt marketed at men – to the rise of Greek yoghurt in the US, protein bars, meat substitutes and good ol’ ‘trad’ dairy – protein is powering right now.