Protein

Daniel Katz, founder of plant-based protein snack maker No Cow. Pic: No Cow

Startup tracker

No Cow thrives under General Mills investment

By Douglas Yu

Plant-based protein snack maker No Cow's founder Daniel Katz said General Mills has been providing resources to grow his company, which has grown double-digit monthly since receive the cash boost last year.

Datamonitor Consumer: 'High-fiber' claims will start to take increasing prominence as consumers become more aware of the negative effects on digestive health from over-consumption of protein'

Special Edition: Powered up and packing nutritional punch

Fortification future? Fiber will rise, protein will fall...

By Rachel Arthur

High-protein foods have evolved into a mainstream category with snacks standing strong, but the trend will start to lose its muscle to high-fiber so industry will have to be clever, says Datamonitor Consumer.

Is the high-protein craze backed by sound science?

Does the high-protein craze make sense from a nutritional perspective?

By Elaine Watson

Protein is hot - and big brands are piling more of it into everything from breakfast cereal to ice cream. Yet the Dietary Guidelines for Americans say “inadequate protein intake in the US is rare”. So does this trend make sense from a nutritional perspective?

Special K Protein delivers 10 g protein per 22 serving - made possible using wheat gluten, soy protein isolates and added lysine

Dispatches: AACCI annual meeting 2014

Kellogg NPD scientist: Protein has plenty of challenges

By Kacey Culliney

Cereal and plant proteins hold huge potential for breakfast cereal and snack bar fortification but taste and texture remain challenging, say Kellogg’s lead product development scientist.

Plant or animal: A global protein snap shot

Special edition: Amino Acids and Protein

Plant or animal: A global protein snap shot

By Shane STARLING

From gym powders and shakes to German ‘evening’ breads to ‘brogurt’ – high-protein yoghurt marketed at men – to the rise of Greek yoghurt in the US, protein bars, meat substitutes and good ol’ ‘trad’ dairy – protein is powering right now.

A pinch of salt

A pinch of salt

A top heart charity has launched a 'pinch of salt' consumer
awareness campaign in the UK to tackle salt consumption.

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