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Country Archer has given other premium brands like Krave a run for its money in the natural channel, according to SPINS data. Pic: Country Archer

Country Archer not afraid of growing craft jerky category with others

By Kristine Sherred

What started as one man’s roadside jerky has become one of the bestselling premium jerky brands in America. BakeryandSnacks caught up with Country Archer’s new VP of marketing at the National Association of Convenience Stores (NACS) annual expo.

Traditional almond cookies from Macau. Pic: ©GettyImags/MosayMay

China’s biscuit boom

By Gill Hyslop

Biscuit consumption is soaring in China, on the back that these intrinsic snacks offer pleasure and convenience, a boost of energy as well as satisfying hunger. They are also regarded as a well-heeled gift.

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