Porridge

Sandwich shops such as Gregg's are among the chains leading the way with breakfast menus, says Conlumino

Massive opportunity in morning snacking

By Rod Addy

UK food firms must seize the huge business opportunity afforded by the underdeveloped morning snacking market, as chains such as McDonald’s, KFC, Costa and Starbucks lead the way, according to Conlumino.

Cereal makers should consider incorporating black grains into products in China because of the health connotations, Datamonitor Consumer says

Digging into innovation & NPD with Datamonitor consumer

Black cereal: How to make a splash in China

By Kacey Culliney

Black ingredients are considered healthier in China and black breakfast cereals are making a debut splash in the market; a trend Western companies should take note of, says a Datamonitor researcher.

Porridge is going trendy by appealing to a younger audience

Porridge goes trendy as top breakfast choice

By Mike Stones

Porridge is proving a top breakfast choice, enjoyed by nearly half (49%) of British consumers, with nearly a quarter eating a bowl almost daily, reveals new research from Mintel.

Are we too busy to eat breakfast?

No time for breakfast: Convenience is king

By Annie-Rose Harrison-Dunn

A new survey has revealed that far from enjoying a traditional full English each morning, many Brits are skipping breakfast because they say they do not have enough time.

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