Picky Bars

Laird Superfood has snapped up fellow athlete-focused snack producer Picky Bars. Pic: Laird Superfood

Laird Superfood picks up Picky Bars for $12m

By Gill Hyslop

Danone-backed Laird Superfood – which was founded in 2015 by the world’s most prolific big-wave surfer Laird Hamilton – has acquired fellow Oregon-based and athlete-founded Picky Bars, producer of nutritionally enhanced products that target sportspeople...

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