Packaged Facts

Packaged Facts suggests ways to lift US cereal sales. Pic: GettyImages/FelixRanaud

Six top tips to augment cereal’s sweet comeback

By Gill Hyslop

Market researcher Packaged Facts outlines six trends that should be adopted by US cereal brands to keep their products from feeling stale as America's love affair with breakfast cereals continues to fade.

Photo: iStock

When it comes to grocery shopping, children have a lot of clout

By Adi Menayang

What differences in shopping habits do childless households have compared to ones with children? A lot, a new study by Packaged Facts reveals. We chat with founders of two smaller brands who market directly to children and get their take.

Increased snacking reshapes marketing strategies

Increased snacking reshapes marketing strategies

By Elizabeth Crawford

Consumers’ shifting preference for snacks as meals are changing how retailers, restaurants and packaged food manufacturers market food, according to data from Packaged Facts and Dupont Nutrition & Health.

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