Stacy’s Pita Chips has partnered with actress and producer Reese Witherspoon and her media company, Hello Sunshine, to spotlight the 10 standout winners of the 2021 Stacy’s Rise Project.
The story of how a relatively little-known Spanish producer’s canned Patatas Fritas snack was thrust onto the world stage after appearing in a Korean Oscar-winning film is a prime example of the effect brand licensing can have on a product.
