Oat

Raisio interim CEO Jarmo Puputti

Raisio ‘expanding in new markets and categories’, says CEO

By Katy Askew

Raisio, the Finnish food group, is forging ahead with its strategy to expand in new markets and categories despite operational challenges hitting first-half results, interim chief executive Jarmo Puputti tells FoodNavigator.

Grainful said the most common misconceptions are that oats grow as flakes and are just a breakfast food.  Photo: Grainful

Food Vision 2016

Oats market is ripe for disruption, claimed Grainful’s president

By Douglas Yu

Oats-based foods company, Grainful, has announced it is entering the initial growth stages after a period of market testing, scale up and market validation. Its products will be available in over 1,600 locations across the US by the end of this year.

Which breakfast products have the highest purchase intent scores?

Which new breakfast products have the highest purchase intent scores?

By Elaine Watson

New data from Instantly’s Product Watch tool - a "live, crowd-sourced insights engine" which gathers insights from an army of consumers via their mobile phones as they shop – reveals fairly low purchase intent scores on many of the recent launches...