Oat

Raisio interim CEO Jarmo Puputti

Raisio ‘expanding in new markets and categories’, says CEO

By Katy Askew

Raisio, the Finnish food group, is forging ahead with its strategy to expand in new markets and categories despite operational challenges hitting first-half results, interim chief executive Jarmo Puputti tells FoodNavigator.

Grainful said the most common misconceptions are that oats grow as flakes and are just a breakfast food.  Photo: Grainful

Food Vision 2016

Oats market is ripe for disruption, claimed Grainful’s president

By Douglas Yu

Oats-based foods company, Grainful, has announced it is entering the initial growth stages after a period of market testing, scale up and market validation. Its products will be available in over 1,600 locations across the US by the end of this year.

Which breakfast products have the highest purchase intent scores?

Which new breakfast products have the highest purchase intent scores?

By Elaine Watson

New data from Instantly’s Product Watch tool - a "live, crowd-sourced insights engine" which gathers insights from an army of consumers via their mobile phones as they shop – reveals fairly low purchase intent scores on many of the recent launches...

Brothers David and Bill Jordan launched the Jordans cereals brand, which includes a range of breakfast cereals

Breaking News

Jordan brothers in major breakfast cereal deal

By Rod Addy

David and Bill Jordan, the brothers who launched the Jordans cereals brand, have taken over ownership of European Oat Millers (EOM), a major supplier of breakfast cereal ingredients and own-label breakfast cereals.

Bulk treatment doesn't make sense for oats, a 'just in time' process would make more sense, says Campden BRI's processing expert

Oat processing needs a re-think, says Campden BRI

By Kacey Culliney

Heat treatment of oats remains very traditional and should shift to continuous technologies for improved nutrition and reduced contamination, says a Campden BRI processing expert.

Oat quality, GM/non-GM coexistence and grain differentiation future

Bite-size Milling & Grains science

Oat quality, GM/non-GM coexistence and grain differentiation future

By Maggie Hennessy

New research on the importance of differentiating quality along the global oat supply chain, finding flexibility in future GM/non-GM crop coexistence regulations, and the potential (and challenges) of single kernel near infrared technology in distinguishing...

Porridge is going trendy by appealing to a younger audience

Porridge goes trendy as top breakfast choice

By Mike Stones

Porridge is proving a top breakfast choice, enjoyed by nearly half (49%) of British consumers, with nearly a quarter eating a bowl almost daily, reveals new research from Mintel.

Researchers develop new beta glucan-rich oats

Researchers develop new beta glucan-rich oats

By Caroline Scott-Thomas

Researchers at the University of Wisconsin claim to have developed a new oat variety that is richer in beta glucan, a compound that has been linked to heart health.

General Mills pushes case for Cheerios claim

General Mills pushes case for Cheerios claim

By Guy Montague-Jones

General Mills has responded to a Food and Drug Administration (FDA) letter asking for more evidence to support a revised health claim regarding the impact of Cheerios on cholesterol levels.

General Mills Cheerios cereal is a drug, says FDA

General Mills Cheerios cereal is a drug, says FDA

By Lorraine Heller

General Mills has been told to change the marketing of its popular Cheerios whole grain cereal, as the health claims it currently uses classify it as an unapproved drug.

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