‘It’s essential to learn about and eventually become a part of the local culture if you want to achieve global success’, says tna as it expands in the Middle East and North Africa.
PepsiCo has announced a series of appointments, including one to address the importance of digitally connected consumers and e-commerce distribution channel.
Equipment suppliers have opportunities to develop smart and safe machines as major food firms move into Africa, says the head of Danish Food Tech Group.
Kraft Foods has acquired the remaining 50% stake not already owned in Biscuiterie Industrielle du Moghreb (BIMO), a leading biscuits manufacturer in Morocco.
Exploiting expected growth opportunities in the Middle East and Africa, AB Enzymes reports it has initiated a tie-up with one of the main distributors in the region – Orkila - to aid its penetration into the bakery, beverage and food specialities markets.
Flavourings supplier Symrise claims it is now in a leading position for serving local clients in bakery and confectionery goods in the Middle East after establishing its own manufacturing site in Dubai.
German flour improvers specialist Muhlenchemie has many years' experience in the fast-growing bakery markets of Africa and the Middle East - but each country and bread-eating culture requires a slightly different approach.
