National Association Of British And Irish Millers

Flour is found in almost a third of all food products sold in the UK. Pic: GettyImages/Milkos

nabim rebrands as UK Flour Millers to reflect changing times

By Gill Hyslop

The National Association of British & Irish Millers is changing its name to UK Flour Millers as part of a rebrand aimed at raising the industry’s profile at a pivotal time in its history, thanks to Britain’s recent departure from the EU.

NABIM's new campaign shows Brits just how 'easy peasy' baking at home can be. Pic: GettyImages/jacoblund

NABIM wants Britain to fall in love with baking again

By Gill Hyslop

With the home baking category in decline in the UK, the National Association of British and Irish Millers (NABIM) has launched its Easy Peasy Baking Campaign to encourage consumers to get baking.

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