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How PepsiCo is sequestering the water from its potato chips to combat the water crisis, and other interesting innovations How pricier, better-for-you brands can foster consumer loyalty amid the inflationary environment US patchwork of additive bans: Will food manufacturers be forced to come up with a different formulation for different states? It’s crunch time: The UK potato crisp brands motivating to reduce plastic waste

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• 1 How PepsiCo is sequestering the water from its potato chips to combat the water crisis, and other interesting innovations
• 2 NPD: Ginsters gives the sausage roll a twist, Mrs Crimble’s gluten-free goes extra indulgent and Jason Momoa asks if you’re ready for adventure?
• 3 Now is the time for brands to elevate the innovation game
• 4 Should vanilla production be stopped?
• 5 Mondelez: As snacking becomes more ‘purposeful' portion control becomes key

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