Ferrero has edged out Hostess to capture the cereal giant’s cookie, fruit snacks and ice cream cone family of brands, including Famous Amos, Murray’s and the Girl Scouts of the USA brand Little Brownie Bakers, plus Stretch Island and Fruity Snacks.
Twinkie-maker Hostess Brands and Ferrero are reportedly the frontrunners in the race to buy Kellogg’s Keebler, Famous Amos, Murray and Mother’s cookie businesses, as well Stretch Island fruit snacks business, in a roughly $1.5bn deal.