McVitie’s has been identified as the UK’s most nostalgic brand, with 59% of Brits stating the iconic digestive biscuit brand is the most evocative of all things British.
There’s swag galore up for grabs, including $50,000 and a year’s supply of Entenmann’s Donuts, and a bespoke cake and cake consultation from My Baker; Mr Kipling’s exceedingly good cakes launch in the US; and GoGo squeeZ gives kids the fuel they need...
The Premier Foods’ brand has launched a seven-strong range of bite-sized sweet treats that will comply with the UK's HFSS (high in fat, sugar and salt) regulations when they come into force in October.
Supermarket shelves are certainly groaning under the horde of delectable goodies for the festive season, but bakery, cereal and snack producers are already lining up a sway of new products for the New Year – BakeryandSnacks scouts out the latest offering.
The maker of Mr Kipling cakes has announced a strategic shake-up that includes the sale of its Ambrosia custard brand, a £10m ($12.9m) Brexit stockpiling plan and the departure of its under-fire boss.
Premier Foods’ international and cakes divisions - which include the Mr Kipling brand - have been stand-out performers for the business over the past 12 months.
A Premier Foods engineer has received a significant amount in compensation after he was left with life-changing injuries following a devastating accident at its Moreton cake factory.
Premier Foods has put £10m ($16m) behind a multi-media promotional Mr Kipling campaign, just months after committing £20m ($32m) for a snack pack production line.
Premier Foods CEO Michael Clarke says he is pursuing a strategy of 'category blur' to revive the company’s disappointing trading performance, as he announces new marketing ammunition for the bakery and snack ‘power brands’ central to the approach.
British food manufacturer RHM has announced a steady year-end
performance, even though it splashed out more than expected on a
reform package for the ailing cakes division.
