Mental Health

Prioritising mental health, personalised nutrition and clean labels are some of the leading consumer trends expected for 2024. Pic: GettyImages

FMCG Gurus’ top trends for 2024

By Gill Hyslop

Markets have been shaped by a prevailing theme of uncertainty and worry - war, pandemic, price inflation and growing pressures on food systems - resulting in a sharper consumer focus on protecting their physical and emotional wellbeing.

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