Meat Snacks

Country Archer has given other premium brands like Krave a run for its money in the natural channel, according to SPINS data. Pic: Country Archer

Country Archer not afraid of growing craft jerky category with others

By Kristine Sherred

What started as one man’s roadside jerky has become one of the bestselling premium jerky brands in America. BakeryandSnacks caught up with Country Archer’s new VP of marketing at the National Association of Convenience Stores (NACS) annual expo.

Flavor innovation has likely helped spur growth of meat snack sales, alongside consumer interest in high-protein foods. Pic: Getty Images/rez-art

Calling all meat snacks: Today is National Jerky Day

By Kristine Sherred

The North American Meat Institute wants the June 12 celebration of the protein-packed snack to happen every day. It certainly has the rising tide of jerky consumption on its side.