Confectionery giant Mars Wrigley UK is attempting to digitise taste through a partnership with Google Cloud, which has resulted in the first ever Maltesers cake developed by artificial intelligence.
The retail expansion (outside of the US and Canada) marks another big move for KIND, two years after Mars Inc. staked a minority claim in the snack bar disruptor.
Grabox – like a similar American company called Cargo – aims to capitalize on the captive audience in rideshare vehicles by selling snacks through a cashless system.