Absolutdata, whose clients include SABMiller and Perfetti, Italian confectionery and gum manufacturer, has launched a NAVIK line of automated marketing analytics tools for business managers at major global brands in CPG.
BakeryandSnacks will be at Snackex 2013 in Gothenburg, Sweden to bring you all the latest market insights, industry challenges and innovations that you need to know about.
UK company Multiple Marketing has developed a new range of
functional cereal bars in an attempt to cash in on the increasing
demand for nutritionally beneficial and innovative wellness
products that deliver functional health benefits.
McVities is relaunching its low-fat range of biscuits and cakes
sold under the Go Ahead! brand, with a new pack design and a number
of new products. But is the decision a good one in the long term,
asks Datamonitor?
