To tackle the alarming rise in obesity, the UK government has placed restrictions on the instore promotion of snacks high in fat, sugar and salt (HFSS) from October 2022.
Malt Products Corporation (MPC) is on a mission to educate bakers and snack makers about the surprisingly little known yet massively on trend benefits of an ingredient that is pretty much ubiquitous in the bakery industry.
Exhibitors use IBIE as a launching pad for their latest advancements and this year, attendees will not be disappointed with the extensive array of novel products.
