Flavour localisation is a crucial strategy for healthy snacking brands to win over Asian consumers’ ‘sophisticated tastebuds’, according to Vietnam’s Lecka, which is rapidly expanding across the region.
Food firms active in the travel retail market will need to increase focus on providing consumers with guilt-free options produced via a hyperlocal supply chain to increase their chances of survival and growth in a rapidly evolving post-COVID-19 era.
The Asia Pacific savoury snack sector has undergone significant transformation over the past few years, with healthier, better-for-you options as well as localised flavours and ingredients gaining more momentum over traditional deep-fried and extruded...