Leatherhead Food Research advises food producers - including those in the bakery and snacks sectors - to act now to assess the potential impact of the European Commission’s proposed Green Claims Directive on their products.
A recent consumer study by Leatherhead Food Researcher found that 73% of Brits under 35 years and 51% above 35 years of age are more likely to buy a product that’s been fortified.
New research is hoping to determine whether the rising demand for ‘free from’ foods is driven by a real need or a fad, while also identifying the potential opportunities for food and drink makers.
Manufacturers of kids foods have the dual challenge of meeting the exacting and fun demands of little consumers – and the health demands of their parents and carers, says Leatherhead.