King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping...
Pretzels get a makeover with Pop-Tarts, Krusteaz rolls out a raft of baking mixes and Made for Drink moves into mainstream. From tried-and-tested brand extensions to brand new launches, BakeryandSnacks scours the shelves to find out what’s trending.
Archer Daniels Midland (ADM) has added an additional three product lot codes of King Arthur’s 5lb unbleached all-purpose flour to its recall for the second time this year.
