Kellogg brand extension targets heart health for women
US cereal maker Kellogg targets the mushrooming heart healthy market with a new line extension – specifically aimed at women - to its Smart Start range.
Rising costs threaten Kellogg margins
A double digit rise in advertising spend, as well as high energy
and commodity costs, has led to declining margins
for Kellogg's during the financial year, the cereal
company reported yesterday.
Kellogg acquires Russian bakery brand
Cereal producer Kellogg has acquired the Russia-based United Bakers
Group as part of plans to expand its global footprint, the company
Kellogg expands research facility
Cereal manufacturer Kellogg today revealed plans to invest $40m in
expanding its institute for food and nutrition research, claiming
that sales from innovation have doubled since it first opened in
News briefs: Kraft, Kellogg and antioxidant nuts
Kraft signs the legal documents to
acquire Danone's biscuit unit; Kellogg's will increase its
advertisement spend; and new research suggests that boiling nuts
retains their antioxidant properties.
Rising costs hit Kellogg's profits
Kellogg today said that high commodity costs led to a one per cent
decrease in operating profit during the third quarter, despite a
six per cent increase in sales.
Metro dumps Kellogg over price hike
Germany-based retailer Metro has taken Kellogg's products off
its shelves after the cereal company attempted to pass on
higher commodity costs through price hikes.
Kellogg moves again to flag up nutritious products
Kellogg said yesterday it will start putting nutrition information
on the front of its ready-to-eat cereals in the US from this month.
Kellogg strikes back over superhero battle
Cereal giant Kellogg's has released a statement in response to the
Which? campaign announced earlier this week that condemned the
use of superheroes in advertising to children..
Children don't want nutritional snacks, says survey
Despite parents pressuring for more nutritional snacks, 70 per cent
of children throw them away, according to a new survey in the US.
Top firms meet to discuss kids advertising
Top food and beverage companies are today expected to announce new
voluntary restrictions on marketing to children, in an
effort to preempt the implementation of new regulations.
Kellogg's takes bigger bite out of snacks market
Kellogg's is making a bid to become a bigger player in the
global snacks market, with the company saying the segment will
account for 50 per cent of its sales in the future.
Kellogg reveals major shift in marketing practices to kids
The Kellogg Company today announced it will adopt nutrition
standards for the products it markets to children, pledging to
reformulate those products that fall short of the criteria, or to
cease marketing them altogether.
Kellogg launches energy-giving cereal bar
US based snack company Kellogg has added to its line of cereal bars
in order to further capitalise on the growing healthy on-the-go
Kelloggs criticised over 'misleading' advert
Cereal giant Kellogg's has been told to change or ditch an advert
for one of its flagship brands after 19 complaints were made to an
advertising regulatory body.