Kellogg’s said it expects Europe, and the UK in particular, to be its most challenging operating environment this year, as it reports first-quarter net income drop of 12 per cent citing higher ingredient costs and increased marketing and new product spend.
A federal judge in the US has, in the main, refused to dismiss a proposed suit alleging that Kellogg did not adhere to consumer protection laws and contravened an implied warranty by selling salmonella-tainted peanut butter crackers.
Funding of research at a Belgian university into how cereal-derived prebiotics benefit human health will enable the development of fibre-rich cereal foods with greater nutritional value, claims Kellogg’s.
The problem with Kellogg’s tainted packaging has been solved, US federal authorities said yesterday – as the company confirmed the chemical responsible for the huge recall is not used in its European operations.
A group of external experts has verified that tainted packaging rather than any harmful material in the food is the cause of Kellogg’s nationwide recall of 28 million boxes of cereal, said the company.
Pressure to ensure customer taste preferences are continually met for leading breakfast cereal brands is a hindrance to achieving minimal salt levels, and an sector wide push is required to achieve this objective, claims Kellogg.