The cereal and snack giant showed off new products for Rice Krispies, Pop-Tarts, Pringles and Cheez-Its at the National Association of Convenience Stores (NACS) show held in Atlanta, US, on October 1-4.
Kellogg’s has launched a £2m summer campaign for its Rice Krispies Squares with a TV advert, social media hashtag #SquareYoSelf and advertising posters.
Indulgent snacking meets functional ingredients in this week’s roundup through high-fiber chocolate, on-the-go tahini and chocolate-covered French butter cookies. Plus, Lucky Charms skips the cereal.
Globally, brand licensing strategies continue to drive retail growth year-over-year for today’s top brands, with 2018’s standouts including Kellogg’s and Funko. We chat to Amanda Cioletti, content director of License Global, about how this collaboration...
Most Americans purchase at least one box of cereal per shopping trip, a recent survey from consumer rewards app Shopkick has revealed – numbers that assuage dips in overall segment sales.
Three consumer watchdogs contend that Kellogg’s has allegedly removed essential micronutrients in its breakfast cereals sold in Mexico, despite 1.6 million children in the country suffering from chronic malnutrition.
Kellogg’s has recruited actress, New York Times bestselling author and host of E!’s Busy Tonight Busy Philipps to challenge Americans to take a #GutCheck on their digestive wellness.
BakeryandSnacks spoke to Richard Pink, MD of Pink Key Licensing, about the power of heritage and how brand licensing can capitalize on it to take brands into places where the brand itself cannot go.
Health and wellness are definitely at the top of the list of today's round-up of new products on the shelf - from snacks that donate some of their proceeds to research into breast cancer and to find a cure for people with allergies, to clean label...