The move is part of the Special K, Coco Pops and Corn Flakes maker’s drive to become a more inclusive employer: recognising that a university degree doesn’t always have a correlation to the contribution that someone can make within a role.
FDF Scotland and London-based SPQR Communications have voiced disappointment the UK government is squaring up to fight Kellogg’s in court – contending the regulations are actually groundless and, far from being helpful, could stir up discontentment.
The on-pack promotion – introduced last year – has been brought back to specifically mark the return to school. This year, it is also being extended to older consumers to allow them to get engage on a personal level with their morning bowl of Crunchy...
Manchester-based Kellogg’s has promoted Christopher Hayden-Hayes to oversee its people strategy for the UK and Ireland – the cereal giant’s largest market in Europe – while still retaining HR responsibility for its European IT function.