The Kellogg’s mega snack brand has devised an ingenious new use for its iconic tube packaging, hoping to become a strategic ally for the growing gaming community.
Leaders of Kellogg Co.’s soon-to-be divided businesses plan to grow their respective entities by modernizing infrastructure to support additional innovation and returning to near pre-pandemic merchandising levels.
Kirin Holdings and Kellogg’s Japan have co-developed a functional food with “double health claims”, which could also serve as a meal substitute, to meet the rising demand for products that improve intestinal environment and provide immune support at the...
From porridge that will undoubtedly grow hairs on your chest to the Lorne sausage, Arbroath smokie, Aberdeen rowie and skirlie, the Scots certainly know how to put together a good bourie to break the morning fast. Kellogg’s is now asking the nation to...
The breakfast cereal giant has joined forces with one of the largest chocolate manufacturers in the world to launch Kellogg’s Hershey’s Chocos on the Indian market.
As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically...
Frosties’ frontman Tony the Tiger is stepping back from the breakfast cereal giant’s mini multipacks will be replaced with more boxes of Coco Pops and Corn Flakes, deemed to be healthier options.
Kellogg’s UK has entered the metaverse for the first time with Popified characters created for the hugely popular open-world Blankos Block Party, while in the US, the breakfast cereal giant has teamed up with Santa to bring the joy back to gift-giving.
It’s Skinny Pasta is reinventing an Italian favourite; Oppo Brothers contends ice cream not only can be eaten in the colder months, but should be; and Jackandbeyond analysed the most viral ways we can use up pumpkin scraps after Halloween – with an estimated...
Hot on the heels of his collab with Broadus Foods to launch a gluten-free multigrain cereal – aimed at taking on Kellogg’s Fruit Loops – the American rapper is forging a deeper and even more meaningful ‘foodprint’ with the release of a line of shareable,...
On Twitter, Calvin Cordozar Broadus Jr. (aka Snoop Dog) announced the imminent release of his latest hit – a gluten-free multigrain cereal touted to have ‘more corn, more flavour and more marshmallows, that’s what separated (sic) us from the rest. If...
Win $106,000 in gold bars with Rold Gold; Food Union reveals its 2022 summer novelties, Kellogg’s and Crumbl Cookies create a limited edition Frosted Strawberry Pop-Tarts cookie; and House of Macadamia has three new health-conscious treats.
There are ‘big growth opportunities’ for Kellogg’s to be found in the APAC region by diversifying its consumer base and product range, as well as ensuring a broad mix of price points, its South East Asia CMO told us in the second part of an exclusive...
Kellogg’s Frosted Flakes has joined Lucasfilm to offer both cereal and Star Wars fans a new way to embrace their inner light or dark side; Crosta & Mollica and Rootles are tootling the plant-based message; and Dewey’s Bakery has gone nutty.
The list of companies shutting operations in Russia grows daily, however, dozens remain to help out with a different, but no less severe, humanitarian crisis.
Following the seizure of some of its cereals in Mexico over alleged contravention of the country's marketing laws, Kellogg’s told BakeryandSnacks it is still committed to wholesome, affordable food for Mexican consumers – no matter what age.
Mexican officials have seized 380,000 boxes of Kellogg’s cereals that feature cartoon mascots, which are in violation of recent laws preventing the marketing of allegedly ‘unhealthy’ products to children.
With figures like the US President weighing in on the dispute, the breakfast cereal giant has forged a second tentative agreement with the Bakery, Confectionary, Tobacco Workers and Grain Millers International (BCTGM) union representing the 1,400 cereal...
Aligned to its pledge to transition 100% of its packaging to reusable, recyclable or compostable material by the end of 2025, the breakfast cereal giant will be trialling a fully recyclable paper liner for its Corn Flakes cereals next year.
Kellogg’s has provisionally agreed to a five-year deal with the Bakery, Confectionary, Tobacco Workers and Grain Millers International (BCTGM) Union that will finally see 1,400 cereal plant strikers return to work.
Kellogg’s is getting into the Christmas spirit with the roll out of Mince Pie Flavoured Wheats; Little Ruskits is the ideal first food for weaning babies; Wall’s Pastry gets worldly with two new plant-based microwavable slices; and Carr’s Flours teams...
The breakfast cereals giant is investing almost $50m over the next three years to readjust its long term strategy for its North American cereal business, following a lacklustre sales report last year.
Kellogg’s, PepsiCo, Grupo Bimbo, ADM and Ingredion are among the select few to have made the grade for the Ethisphere Institute’s acclaimed list of the World’s Most Ethical Companies.
Made for Drink debuts in the potato chip category; Kellogg’s wants to emulate the success it had with White Choc Coco Pops with its new SKU and The Cookie Project is spreading kindness with its limited edition cookies baked by Kiwis with disabilities.
The cereal boxes feature a UK-first technology that a smartphone detects and reads aloud the labelling and allergen information to people with sight loss.
The Kellogg’s brand has signed a year-long partnership with leading men’s health charity Movember, the first time it has supported a charity cause in the UK.
According to the United Nations (UN), climate change threatens our food supply ‘through increasing temperatures, changing precipitation patterns, and greater frequency of some extreme events’. And there’s no time to lose.
Perfetti Van Melle is taking centre stage at the upcoming Festival of Licensing to reveal the secret behind Chupa Chups’ licensing success and the importance of design as a tool for reinforcing brand relevance and uniqueness.
Informa Markets’ Global Licensing Group – organisers of Brand Licensing Europe (BLE 2020) – has transitioned the 2020 even to a never-before-seen virtual celebration of the business of brand licensing, in partnership with industry trade association Licensing...
We’ve scoured the four corners of the earth to bring you an exciting and exotic selection of treats – from South Korean, Kellogg’s has released a green onion-flavoured Chex cereal, Jammie Dodgers are again available in vegan variants in the UK and, across...
The Pringles maker has joined the World Upside Down campaign launched by the Royal National Institute of Blind People (RNIB), which calls for people to think about the challenges visually impaired people face in ‘the new normal’.
Kellogg’s gets Tony the Tiger and Toucan Sam into one box, Monkey stays true to the ABC of snacking, RIND applies it peel-powered’ formula to melons and Onesto Foods ups the ante of being mindful of the environment.
The breakfast cereal giant has launched #RaiseYourBowl, a social media campaign aimed to raise awareness of its pledge to donate food to the UK’s National Health Service (NHS) staff and other key workers.
Mondelēz, PepsiCo, Kellogg’s, Original Biscuit Bakers, Fairfield Farm and General Mills have stepped up efforts, as the world faces a mounting food insecurity crisis amid the spread of novel coronavirus.
Dubbed a ‘mega-trend’ in 2010, heighted consumer awareness in gut-health continues to significantly influence product development and reformulation, says Katrien Lambeens, product manager at Beneo.
The Keebler deal with Ferrara Candy Co. closed in late July, dropping net sales by 3%, but steady growth in snacks around the world kept organic sales afloat.
The snack market is being defined by the tastes of Gen Zs, who are cutting back on fashion to channel pocket money towards eating on-the-go and snacks like Lay’s, Doritos and Cheeto’s.