Kellogg's

Snack marketing for multicultural consumers

Sweets & Snacks Expo

Snack marketing for multicultural consumers

By Deniz Ataman

As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically...

There's a humanitarian crisis growing in both Ukraine and Russia. Pic: GettyImages/Nastco

The cost of war on the food front

By Gill Hyslop

The list of companies shutting operations in Russia grows daily, however, dozens remain to help out with a different, but no less severe, humanitarian crisis.

Kellogg’s responds to Mexican breakfast cereal seizure

Kellogg’s responds to Mexican breakfast cereal seizure

By Gill Hyslop

Following the seizure of some of its cereals in Mexico over alleged contravention of the country's marketing laws, Kellogg’s told BakeryandSnacks it is still committed to wholesome, affordable food for Mexican consumers – no matter what age.

Recyclable paper will replace the plastic inner liner of Kellogg's Corn Flakes in Tesco partnership trial next year. Pic: Kellogg's

Kellogg’s UK to trial paper lining for Corn Flakes

By Gill Hyslop

Aligned to its pledge to transition 100% of its packaging to reusable, recyclable or compostable material by the end of 2025, the breakfast cereal giant will be trialling a fully recyclable paper liner for its Corn Flakes cereals next year.

Kellogg's has reached a tentative agreement, which will see more than 1,400 workers return to work. Pic: Kellogg's

Kellogg, strikers settle on tentative 3% wage increase

By Gill Hyslop

Kellogg’s has provisionally agreed to a five-year deal with the Bakery, Confectionary, Tobacco Workers and Grain Millers International (BCTGM) Union that will finally see 1,400 cereal plant strikers return to work.

Digestive health is fast becoming a priority for consumers, something the bakery industry can capitalise on. Pic: Beneo

Bakery innovation: Guest article

Digestive health drives bakery innovation

By Gill Hyslop

Dubbed a ‘mega-trend’ in 2010, heighted consumer awareness in gut-health continues to significantly influence product development and reformulation, says Katrien Lambeens, product manager at Beneo.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All