Since 2011, the Special K, Coco Pops and Krave maker has reduced the sugar and salt content - 18% and 23%, respectively - across all its cereals, while increasing fibre by 20%. Furthermore, its children’s cereals have also seen sugar drop by 36%, salt...
Despite huge strides made by UK cereal sector to reduce sugars, the health watchdog has found that many dressed up in child-appealing packaging still contain ‘excessive amounts’.
Kellogg UK has pledged to uphold the voluntary Arms Forces Covenant, which decrees that those who serve or who have served in the armed forces should be treated with fairness and respect.
