Kellogg’s Cheez-It invites fans to share the holiday spirit to win backstage rendezvous with Backstreet Boys 22-Nov-2022 By Gill Hyslop The Kellogg’s cracker brand has partnered with iHeartRadio to send one lucky winner to this year's Y100’s Jingle Ball in Miami for the ultimate experience: an epic backstage invite to meet the Backstreet Boys.