Thai silk pupae firm Kokoonic is marketing its new high-protein, low-sodium savoury snack range Eri Rocket as the ‘Snack of the Generation’, believing it can draw in health-focused and sustainability-seeking consumers.
Insect protein sector pioneers in Asia have cited both negative consumer perceptions as well as upscaling challenges as the most major hurdles the industry is currently facing in its battle to go mainstream.
The Lithuanian food-tech startup has raised €3m in a second round of seed funding to develop its high-quality insect-derived ingredients, with a loftier aim to shoot for €50m by Q1/Q2 2023.
Thailand insect-based brand Cric-Co believes that there is a large potential market for insect-based snacks both within its home market and also in international ones, but it is vital that they are in formats that resonate with mainstream consumers.
Cricket consumption has numerous nutritional and health benefits but those with shellfish allergies should proceed with caution, say researchers from Thailand’s Mahidol University.