Following a trading standards complaint by the UK watchdog, high street retailer Iceland has withdrawn its own-brand ‘50% white and wholemeal’ loaf from shelves.
Good Good – known for its no added sugar keto bars and baking mixes – has closed a $20 million Series B round led by Iceland private equity firm SÍA IV and other investors.
The Icelandic sugar-free brand is foraying into the bakery category with its newest no added sugar, keto-friendly product, following a successful follow-up round of $2m investment, led by current investors, Icepharma, K2B Investments and Anton.JL.
The German-owned British producer of branded and own-label maize-, potato-, and nut-based snacks has teamed up with The Food Warehouse by Iceland to debut its cult favourite Hula Hoop and Space Raiders snacks in the freezer aisle.
