As the new year properly gets underway, you’ll no doubt see countless businesses swearing to do good. To make things better. Some will even suggest you ‘come together’, writes Aoife McGuinness, neuroscience consultant at HeyLab.
Experiential marketing has always been a great way to bring your product to life, but in the new normal, the way customers will interact with your brand could change considerably, writes Liz Richardson, MD and partner at UK transformative communications...