It’s very difficult to ‘crack’ better-for-you indulgence, according to maker of HFSS compliant doughnuts Urban Legend. Here’s how founder and ex-Graze CEO Anthony Fletcher claims to have done it.
While consumers often look to the sweet bakery category for sugary fixes and chocolatey crunches, CPG companies might have an opportunity to innovate a new — healthier — path forward for the space, according to a recent survey and analysis from food ingredient...
UK snacks newcomer Raw Bake Station is rebranding as D*mn Good to ‘connect with consumers on a much deeper level’. “We’re encouraging consumers to embrace their inner demons and free themselves from their fears,” says founder and CEO Evie Waxman.
Consumers are happy to pay a premium to get what they want – whether that’s health benefits, sustainability, locality or convenience – evident of the outstanding product launches that made the grade for NielsenIQ BASES’ 2021 Breakthrough Innovation Report.