Together With Pride cereal is rolling out on US supermarket shelves, marking the latest collaboration between Kellogg Company and GLAAD, an initiative that tackles tough issues to provoke dialogue that leads to cultural change.
To mark Spirit Day (October 17), the breakfast cereal giant, its employees and brands joined millions of consumers in ‘going purple’ to support the LGBTQ youth community – in the largest and most visible anti-bullying campaign in the world.