Australian biscuit giant Arnott’s is cementing its foray in the cereal and snacks sector with a new business unit, Good Food Partners, created from the bolt-on acquisitions from Diver Foods and Freedom Foods.
Australia’s largest biscuit producer and second-largest snacks supplier Arnott’s has snapped up the Messy Monkeys, Crunchola, Heritage Mill and Nudi Snack brands, among others, from the beleaguered Freedom Foods Group.
Australian company Freedom Foods has formed a joint venture (JV) with Theland New Cloud Digimart Co – majority owned by the Alibaba Group – to roll out the Arnold’s Farm brand in China.