The coronavirus outbreak has brought out the inner baker in many of us, with the number of people searching ‘bread’ and ‘cookies’ hitting an all-time high and encouraging big brand names to release their treasured recipes.
Most people won’t be spending this Easter with important family and friends – thanks to the coronavirus crisis – but that’s not going to stop them from being more tempted than usual to bake up an aromatic batch of steaming hot cross buns, says Mintel.