Brand owner pladis – the snacking company behind the beloved UK McVitie’s brand – is encouraging budding chefs to release their imaginations and conceive a game-changing indulgence using the salty, sweet and crunchy chocolate covered pretzels.
Pringles and pladis have upped the flavour stake ante with two new offerings, Sainsbury’s is championing Pep & Lekker’s Seed Snacks, Barnana continues to upcycle ‘imperfect’ fruit and Bakedin gets boozy with its kits.