Perfetti Van Melle is taking centre stage at the upcoming Festival of Licensing to reveal the secret behind Chupa Chups’ licensing success and the importance of design as a tool for reinforcing brand relevance and uniqueness.
Informa Markets’ Global Licensing Group – organisers of Brand Licensing Europe (BLE 2020) – has transitioned the 2020 even to a never-before-seen virtual celebration of the business of brand licensing, in partnership with industry trade association Licensing...