Emotional marketing to better connect with consumers as costs increase and innovation across the wholegrain space are two key ingredients for APAC bakery success, according to industry heavyweights such as Lotte and Julie’s.
The APAC snacking category is seeing a dominance of savoury and spicy flavours as well as consumer preferences for familiar products, while better-for-you options are also clearly gaining in popularity, according to major industry players.
The upcycling of food waste to make new products from staple foods to snacks is emerging as an increasingly popular strategy among food firms in the Asia Pacific region to maximise the potential of production processes.
A lack of consumer awareness and barriers to scaling-up remaining major hurdles for the 3D food printing sector in Asia, but major players are hopeful that tech-savvy and health-conscious consumers can help it hit the mainstream.
Firms across the Asia Pacific spreads industry have highlighted free-from ingredient labels and flavour localisation as key growth drivers, regardless of the category of spreads they are in, from nut butter to fruit jams to cheese spreads.
Bakery products have always been a staple in the Asia Pacific region for breakfast and snacking occasions, but the COVID-19 pandemic has boosted the sector’s growth significantly in the past year, primarily driven by the home-baking, flavour innovation...
The Asia Pacific savoury snack sector has undergone significant transformation over the past few years, with healthier, better-for-you options as well as localised flavours and ingredients gaining more momentum over traditional deep-fried and extruded...