Fmcg Gurus

Prioritising mental health, personalised nutrition and clean labels are some of the leading consumer trends expected for 2024. Pic: GettyImages

FMCG Gurus’ top trends for 2024

By Gill Hyslop

Markets have been shaped by a prevailing theme of uncertainty and worry - war, pandemic, price inflation and growing pressures on food systems - resulting in a sharper consumer focus on protecting their physical and emotional wellbeing.

Although consumers have placed a greater emphasis on snacks that offer functional benefits, they still want a bit of indulgence. Pic: GettyImages/Prostock-Studio

FMCG Gurus’ snacking trends for 2023

By Gill Hyslop

It’s widely known that snacking habits have increased over the past several years, spiking during the darker days of the pandemic as consumers turned to comfort eating. While the snackification trend continues to dominate, what has changed is the way...

What consumers are seeking from their snacks. Pic: Polyudova_Yulia

How snacking habits have shaped up in 2022

By Gill Hyslop

Data from FMCG Gurus confirms what we all know – that consumer snacking has seen an increase over the past two years, especially as many turned toward food as a means of comfort during the dark days of the pandemic.

Pic: GettyImages/Kateryna Bibro

Healthy Snacking free-to-attend webinar

By Gill Hyslop

BakeryandSnacks’ Healthy Snacking webinar is tapping some of the best minds the sector has to offer to explore what healthy snacking means to consumers and the industry.

Europeans are increasingly seeking out snacks with functional benefits. Pic: GettyImages/Ridofranz

Post-pandemic weight gain drives protein snacks in Europe

By Gill Hyslop

The demand for protein snacks has significantly increased over the past two years with FMCG Gurus insights showing a jump from 10% to 38% of European consumers admitting to veering toward that option when looking to quell a craving.

Nutrition bars can deliver on today's demands to help fuel consumers in the game of life. Pic: GettyImages/MurzikNata

Guest article

The low-down on great action-packed snacks for the everyday athlete

By Gill Hyslop

Nutrition bars offer the portable, ready-to-eat convenience and a high level of personalisation – like sustained energy, weight management and immune function support – that consumers are looking for, says Mike Medina, category marketing director, Specialised...

FMCG Gurus says consumers will actively seek out snacks that cut back the sugar. Pic: GettyImages/adrian825

Consumers continue the war on sugar in 2021

By Gill Hyslop

The pandemic has brought the topic of health to the fore of consumer minds, prompting many to make changes to help boost their overall wellbeing. Will Cowling, marketing manager of FMCG Gurus examines what steps they will take to avoid sugar in 2021.

A quick look into what will be driving consumer behaviour in 2021. Pic: GettyImages/grapestock

FMCG Gurus’ top 10 trends for 2021

By Gill Hyslop

After one of the most turbulent and unpredictable years in modern history, focus will undoubtedly be on the impact that COVID-19 has had on consumer attitude and how new behaviours will evolve in a new year of hopeful recover.

Bakery producers have a great opportunity to fortify their goods. Pic: GettyImages/Say-Cheese

Guest article

Concerns about health create opportunities for fortified bakery products

By Gill Hyslop

With fears of a second wave of the virus mounting, consumers are looking to make improvements to their diets to maximise their health and reduce vulnerability to illness, opening opportunities for bakery producer, writes Mike Hughes, head of Research...

Pic: GettyImages/adrian825

Guest article

War on sugar to intensify as a result of COVID-19

By Gill Hyslop

FMCG Gurus forecasts there will be an increased focus on sugar reduction as consumers look to improve health after the long lockdown, writes Will Cowling, marketing manager of the market research firm.

Pic: GettyImages/zimmytws

Guest article

One quarter of consumers in Saudi Arabia look to avoid gluten

By Gill Hyslop

Research shows that the gluten-free trend that is well established in Saudi Arabia, with around one quarter of consumers claiming to eliminate gluten from their diet, writes Mike Hughes, director of Insights for FMCG Gurus.

The French consumer's attitude towards baked goods is rapidly shifting. Pic: GettyImages/stockfour

Guest article

Understanding the French consumer attitude towards baked goods

By Gill Hyslop

With the advent of everything from online shopping to trends like ‘good for me and ‘good for the Earth’, insights show the French consumer’s attitude to baked goods is rapidly changing. Andrew Crofts, senior research analyst at FMCG Gurus, delves deeper.

Donuts top the list when it comes to the UK consumer's indulgent baked treats. Pic: GettyImages/itakdalee

Guest article

Brits are becoming more discerning about baked goods

By Will Cowling

Although consumers want higher quality bakery products, they are still price sensitive and becoming more health conscious, which is swaying their purchasing decisions. Will Cowling, marketing manager of FMCG Gurus examines how this is having an impact...

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