The percentage of new US food product launches featuring ancient grains or seeds has almost tripled since 2008, according to Datamonitor. But the bulk of activity is focused around just two ingredients: Chia and quinoa.
The European cholesterol-lowering market presents many opportunities for food supplements and functional foods despite threats such as statin drugs and a tough new health claims regime, says Dr Robert Harwood, principal consultant at UK-based CPL Business...
In recent years there has been an increasing trend towards healthy
and premium confectionery products, aimed at making consumers feel
better about the treats they eat and giving them a taste of luxury