The UK-based supplier of breads and baked treats – formerly CSM Bakery Solutions – has added an office in Poland to its expanding footprint, already operating across 12 sites in seven countries.
The UK bakery group’s FY2021 record results defied what was then considered one of the toughest markets in living history, and has continued to demonstrate ‘resilience and a strategic focus’ despite an even rougher environment this year.
Baker & Baker (formerly known as CSM Bakery Solutions) is deepening its 20-year licensing partnership with Disney by updating its iconic Simpsons doughnut range with lower fat and sugar variants.
The animated silver screen has some of the finest pedigree of villainous, swashbuckling and adorable characters – from Cruella De Vil to Star Wars’ BB8 to the inimitable Minions – enticing on board some of the major breakfast cereal and snack producers.
The UK bakery supplier said it has seen a healthier second half of the year, boosted by an increase in demand for birthday cakes featuring characters from Disney’s blockbusters Toy Story 4, Avengers and Spider-Man.