UK corrugated packaging companies are jumping on the digital bandwagon, driven by shorter run lengths, the rise of the discounters, online shopping and brand customisation, according to The Confederation of Paper Industries (CPI).
The global market for digitally printed packaging and labels will climb from $2.4bn by the end of this year to reach almost $6.8bn by 2014, according to a new study by consultants Pira International.
The age of digital printing is upon the packaging industry. At the
same time as opening up new mediums to promote products and
increase customer appeal this new technology has instigated new
dilemmas for the packaging industry.