Aligned to its pledge to transition 100% of its packaging to reusable, recyclable or compostable material by the end of 2025, the breakfast cereal giant will be trialling a fully recyclable paper liner for its Corn Flakes cereals next year.
The on-pack promotion – introduced last year – has been brought back to specifically mark the return to school. This year, it is also being extended to older consumers to allow them to get engage on a personal level with their morning bowl of Crunchy...
Kellogg’s is making it easier for parents to show their support to their kids returning/starting school; Walmart is getting spooky for the trick or treat season, and pladis is rolling out some festive favourites and fresh innovations to celebrate Christmas.
Kellogg Company posted better-than-expected financial results for Q2 2020, buoyed by the demand for its breakfast cereals and waffle mixes as consumers continue to stock their pantries while working from home.
Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.
Cereal giant Kellogg's has been told to change or ditch an advert
for one of its flagship brands after 19 complaints were made to an
advertising regulatory body.
Kellogg has moved to slash salt in its Corn Flakes by a quarter as
the UK's Food Standards Agency promises to focus in on cereals in
its public campaign to reduce consumer salt intake, reports
Chris Mercer.
